Autumn Sheepskin Refresh

20 September 2026 · Nine video ads for the autumn sheepskin push, three concepts with three variations each. Every headline and primary below is paired to one specific video file, so you are approving the wording and the pairing together. Edits save as you type.

How to review: Anything with a pencil is editable, just click and type over it. Mark each one Approve or Reject. Your edits and choices save to this page automatically and Casey can see them, so you can close it and come back whenever you like.

When you are done, press Send to Casey at the bottom of the page. That just tells Casey you have finished and gives a copy that can be pasted straight into the ads.

1.1 · Claim + Recurring Scarcity + Fast Delivery 1.2 · Brand Comparison + Social Proof + Repeated Urgency 1.3 · Aspirational Transformation + Recurring Scarcity 2.1 · Versatility Demo + Ease of Use + Sensory Imagery 2.2 · Price Anchor + Fast Delivery + Longevity Value 2.3 · Curiosity Gap + Versatility + Scarcity 3.1 · Sensory Challenge + Completeness Claim + Scarcity 3.2 · Social Proof + Envy-Driven FOMO + Sensory Metaphor 3.3 · Playful Sensory Hook + Completeness Claim + Scarcity

3.2 is missing a word
The primary opens "We’re jealous of those who yet to feel our sheepskins for the first time." It needs "have": "those who HAVE yet to feel". Approve 3.2 and we will run it with the word added, or edit the line yourself below if you would rather word it differently.

3.2 says the same line twice
The headline and the last line of the primary are word for word identical. When both show in the same placement it reads as a stutter. Suggest cutting it from the primary and letting the headline carry it. Tell us either way.

Where 2.2 lands
2.2 leads on "Under £100", so it has to land on a sheepskin that is actually under £100. The Elderflower single at £69 is the only New Zealand single below that, as the Rarebreed New Zealand skins start at £125. We have pointed it there. The other eight go to the Single Sheepskin collection. Confirm or redirect.

2.2 and 2.3 will run UK only
Both promise delivery in two days, so they are held to UK audiences. If two days is not a safe promise on UK orders, say so and we will soften the wording rather than drop the ads.

1.1 · Claim + Recurring Scarcity + Fast DeliveryVideo 1 / 1.1.MP4

Cold prospecting. Someone who has never bought a sheepskin and needs a reason to move now.

Sends to /collections/single-sheepskin-rugs

Leads on the superlative, then makes the scarcity feel like a pattern rather than a one-off. "Again" is doing the work.

Primary Text

P1 · Claim + recurring scarcity + fast delivery EditedRevised since your edit

This one thing will instantly make your home feel like a cosy, Autumnal sanctuary. Every year we make more…and every year they sell out. Secure yours before the cold sets in. Crafted in small batches from ultra-soft New Zealand sheepskin and ready to arrive on your doorstep in just a few days time.

We have revised this line since you edited it.

Headlines

H1 The world’s cosiest sheepskin - nearly sold out. (Again). Edited

Runs long, will truncate on some placements

We have revised this line since you edited it.

1.2 · Brand Comparison + Social Proof + Repeated UrgencyVideo 1 / 1.2.MP4

Cold prospecting. Someone who already shops premium homeware and knows the reference point.

Sends to /collections/single-sheepskin-rugs

Borrows a known name to set the quality bar in one line, then backs it with the rating rather than adjectives.

Primary Text

P1 · Brand comparison + social proof + repeated urgency EditedRevised since your edit

The softest sheepskin you’ve ever felt, waiting to be dropped off at your door before the cold sets in. Secure yours before they sell out again. Rated 4.9 stars by over 1000 customers and crafted in small batches, they won’t be around for long. Get your cosy Autumn essential before it’s too late.

We have revised this line since you edited it.

Headlines

H1 A Rival to "The White Company" Edited

Press line, confirmed to run as written

We have revised this line since you edited it.

1.3 · Aspirational Transformation + Recurring ScarcityVideo 1 / 1.3.MP4

Cold prospecting. Buys on how a room feels, not on specification.

Sends to /collections/single-sheepskin-rugs

The softest of the three. Sells the room rather than the product, and keeps the scarcity to the last line.

Primary Text

P1 · Aspirational transformation + recurring scarcity EditedRevised since your edit

Our ultra-soft sheepskins will turn your home into a sanctuary you never want to leave. Handpicked from ultra-soft New Zealand sheepskins, chosen for their otherworldly texture and rich tone, this is the one thing you need to create your Autumn nest. Get yours before this season’s batch sells out - it always does.

We have revised this line since you edited it.

Headlines

H1 Secure yours before the cold sets in. Edited

Urgency carried in the headline

We have revised this line since you edited it.

2.1 · Versatility Demo + Ease of Use + Sensory ImageryVideo 2 / 2.1.MP4

Someone weighing whether one piece is worth it. The answer is that it moves.

Sends to /collections/single-sheepskin-rugs

Three rooms, three uses, one object. Written to track the three styling moments in the edit.

Primary Text

P1 · Versatility demo + ease of use + sensory imagery EditedRevised since your edit

The one thing that will turn your home into a cosy Autumn sanctuary. Lay it next to your bed to soothe sleepy bare feet. Drape it over your sofa and sink into otherworldly softness during film night. Rest it on the armchair you snuggle up in with your book and cup of tea. One sheepskin, eternal cosiness.

We have revised this line since you edited it.

Headlines

H1 One Sheepskin. Ten Seconds. Instant cosiness. Edited

Three-beat structure

We have revised this line since you edited it.

2.2 · Price Anchor + Fast Delivery + Longevity ValueVideo 2 / 2.2.MP4

Someone who assumes a real sheepskin costs far more than it does.

Sends to /products/sheepskin-rug-elderflower

The only ad in the round that leads on price. It has to land on a single sheepskin that is genuinely under £100, which is why this one points at the Elderflower single at £69 rather than the collection.

Primary Text

P1 · Price anchor + fast delivery + longevity value EditedRevised since your edit

The one piece that turns any room into a cosy, Autumnal sanctuary. Lay it next to your bed to soothe sleepy bare feet. Drape it over your sofa and sink into otherworldly softness during film night. If you’re looking for Autumn comfort, you’ve found it. Under £100, delivered in 2 days, and handpicked from ultra-soft New Zealand sheepskins. Bought once - lived with for years.

We have revised this line since you edited it.

Headlines

H1 Under £100. On your doorstep in 2 Days. Edited

UK only, see flag below

We have revised this line since you edited it.

2.3 · Curiosity Gap + Versatility + ScarcityVideo 2 / 2.3.MP4

Scroll-stopper for a cold feed. Sells the idea before the product.

Sends to /collections/single-sheepskin-rugs

Opens on a withheld answer so the video has to be watched to get it. Scarcity and delivery close it out.

Primary Text

P1 · Curiosity gap + versatility + scarcity EditedRevised since your edit

Three spaces, one piece. Our ultra-soft sheepskin rugs pull far above their weight - lay them anywhere and sink into instant Autumnal cosiness. Sofa, bed, hallway - buy once and live with its luxurious, cocooning softness for years. Crafted from ultra-plush New Zealand sheepskins, get yours before this season’s batch sells out. Delivered in 2 days.

We have revised this line since you edited it.

Headlines

H1 The Styling Trick Nobody Told You About Edited

UK only, see flag below

We have revised this line since you edited it.

3.1 · Sensory Challenge + Completeness Claim + ScarcityVideo 3 / 3.1.MP4

Cold prospecting. Someone who needs to believe the texture before they will believe the price.

Sends to /collections/single-sheepskin-rugs

Turns the one thing video cannot do, convey touch, into the hook itself.

Primary Text

P1 · Sensory challenge + completeness claim + scarcity EditedRevised since your edit

Watch closely and you’ll practically feel it running through your fingers - the softest sheepskin you will ever lay your hands on. No Autumn home is complete without it. Get yours before the cold sets in - this season’s batch has nearly sold out.

We have revised this line since you edited it.

Headlines

H1 Can You Feel It Through the Screen? Edited

Direct question, shortest headline in the round

We have revised this line since you edited it.

3.2 · Social Proof + Envy-Driven FOMO + Sensory MetaphorVideo 3 / 3.2.MP4

Someone who needs other people to have gone first.

Sends to /collections/single-sheepskin-rugs

Flips social proof into something wistful rather than boastful. Two open wording questions on this one, see the flags.

Primary Text

P1 · Social proof + envy-driven FOMO + sensory metaphor EditedRevised since your edit

We’re jealous of those who yet to feel our sheepskins for the first time. Like touching a cloud, every one of our ultra-soft New Zealand sheepskins is handpicked for its supreme softness and cosy, rich tones. Rated 4.99 stars by the people who felt it before you.

We have revised this line since you edited it.

Headlines

H1 Rated 4.99 stars by the people who felt it before you. Edited

Also the closing line of the primary, see flag

We have revised this line since you edited it.

3.3 · Playful Sensory Hook + Completeness Claim + ScarcityVideo 3 / 3.3.MP4

Cold prospecting. The warmest, most personable voice in the round.

Sends to /collections/single-sheepskin-rugs

The apology is the hook. Lightest tone of the nine and the only one that opens with a joke.

Primary Text

P1 · Playful sensory hook + completeness claim + scarcity EditedRevised since your edit

The softest sheepskin you’ll ever lay your hands on. Crafted from ultra-plush New Zealand sheepskin, it’ll add instant Autumnal cosiness to your space - lie it next to the bed to soothe sleepy bare feet, or drape it over the sofa and sink into heavenly softness at the end of each night. No Autumn home is complete without it - get yours before this season’s batch sells out.

We have revised this line since you edited it.

Headlines

H1 We’re sorry…because you won’t be able to stop touching it. Edited

Runs long, will truncate on some placements

We have revised this line since you edited it.